Real estate agents who know how to market listings know they need drone photography and videos, use 3D marketing tools like Matterport, and employ all kinds of other amazing real estate marketing strategies – but a lot of agents aren’t writing listing descriptions that sell.
Here’s what you need to know.
How to Write Listing Descriptions That Sell
The 3D tours, photos and other marketing strategies you’re using bring in plenty of attention from potential buyers, but you need to keep it… and you can do that by writing a killer listing description that gets people more excited about what the home has to offer.
First things first: You need to know how much room you have to talk about the house in the MLS. Most MLSs don’t give agents a ton of space, so you need to know your limits.
No matter how much room you have, you need to cover the essentials – and in this case, the essentials are what buyers really want. If the home you’ve listed has must-have features like a gourmet kitchen, outdoor living space or amazing hardwoods, make sure you put them in there. Include upgrades and improvements, and use terms that can help sell, like:
- Curb appeal
Check out this well-written listing description and see what jumps out at you or what you think is missing:
Moments from Old Town Scottsdale, this gorgeous estate has a fabulous layout with plenty of space for entertaining beneath its soaring Venetian plaster ceilings. Dramatic views of Camelback Mountain from the private upstairs balcony, a gourmet kitchen and a covered lanai leading to the large, grassy backyard combine to make this beautiful home a must-see.
If you have more space, you can get more creative:
Stroll to Old Town Scottsdale’s charming shops and cafés while you’re living in this gorgeous estate. Featuring a fabulous layout with plenty of space for entertaining and a gourmet kitchen that gives you the freedom to explore your culinary side, 123 Main Street is a spectacular place to live. Unwind on the private upstairs balcony while you take in dramatic views of Camelback Mountain or watch players traverse the eighth hole on the area’s premier golf course – The Boulders – below. Spend time beneath the covered lanai in the large, immaculately landscaped backyard or get cozy inside in front of one of the home’s two stone fireplaces.
The idea is to sell the lifestyle people will get while they’re living in the home; you have to tell buyers the home’s story.
Naturally, there’s a lot more to marketing than writing great listing descriptions; you have to market yourself and your brand.
Do You Need to Talk to a Pro About Marketing Your Real Estate Business?
Call us at 800-926-5008 or get in touch with us online. Our team of real estate marketing experts can answer your questions and show you how to get an edge over everyone else in your area, so give us a call today.