As a real estate agent, you know that you need to market clients’ properties in ways that your competitors aren’t – especially if you want to land more listings, sell more homes and get more favorable reviews.
But what more can you do?
Three Can’t-Miss Real Estate Marketing Strategies
Successful Realtors® employ strategies that connect them with consumers – both buyers and sellers – and they take the time to put those strategies together the right way. Typically, those strategies include using Matterport 3D marketing, high-resolution drone photography, and launching smart social media marketing campaigns.
Matterport 3D Marketing
About 90 percent of home buyers start their searches online, but if you want them to find your site useful, you have to make each visit an interactive experience.
That’s where Matterport 3D marketing comes in.
According to Matterport’s own statistics:
- Properties with Matterport tours receive 49 percent more qualified leads
- Homes sell an average of 10 days faster and for about $50,100 more than comparable homes when listings include a combination of Matterport 3D walkthroughs, advanced presentation technology and above-and-beyond customer service
- Buyers are 60 percent more likely to email an agent and 95 percent more likely to call an agent who uses a Matterport 3D Showcase
- 90 percent of agents say that Matterport helps them build a stronger brand
- 74 percent of agents say that they earn more listings because of Matterport
High-Resolution Drone Photography
Again, nearly all home buyers begin searching for homes online. They do this for several reasons, but one of the most notable is that they want to “weed out” properties that aren’t a good fit – and with drone photography providing aerial views, house-hunters are able to look at more than just homes. They get a birds-eye view of entire neighborhoods, a sense of how each home site fits within its neighborhood, and a feel for what the community-at-large is like.
Only the most successful agents are taking advantage of time-saving drone photography, so it’s not as common as it eventually will be – despite the fact that it helps save agents time and frees them up to take on more listings (and, as a result, sell more homes).
Smart Social Media Campaigns
Successful agents know that buyers are using social media, and that it’s always best to meet clients where they are. They have functional (and engaging) social media accounts on Facebook, Twitter, Instagram and all the other big sites where users can see photos, engage with the agents, and share information. A complete social media campaign is fully integrated, which means agents enable potential buyers to share listings directly from their websites, offer easy ways to switch back and forth between sites and listings, and actually interact with their potential clients through them.
Do You Need to Talk About Setting Yourself Apart From Other Agents?
We can help you incorporate all these can’t-miss strategies for successful real estate agents. Call us at 800-926-5008 or get in touch with us online. Our team of real estate marketing experts can answer your questions and show you how to get an edge over everyone else in your area, so reach out today.