As a Realtor®, you already know how important it is to stand out from your competition (particularly when it comes to social media and other real estate marketing techniques)… but where do you start?
In many cases, the best idea is to come up with great – and unique – social media posts that grab people’s attention and get plenty of clicks, “Likes,” and shares.
Here are 7 great Facebook post ideas for real estate agents that you can (and should) use, starting today.
Pro Tip: When you put an image on Facebook or any other social media channel that you created yourself, place your web address somewhere on the picture.
7 Great Facebook Post Ideas for Real Estate Agents
#1: Share interesting facts about your area.
Every now and then, find a fun fact about your area to share on your social media channels. Find something not many people know, put it over an area photo in Canva, and post it.
#2: Share offbeat holidays.
Check out this holiday calendar and celebrate a few of them now and then. (May 1 is Batman Day, for example, and May 11 is Eat What You Want Day.)
#3: Share cool household tips.
Check Pinterest for ideas, and when you find them, take a photo of yourself implementing them (or use the original photo, as long as you’re linking and giving credit). You’ll help your readers and gain popularity at the same time.
#4: Share part of your day.
You’re always on the go, so let potential clients know that you’re always working for them. Have to eat lunch at a great spot on the fly? Check in and post a photo of the restaurant’s exterior.
#5: Share funny images.
When something makes you smile, share it on your social media accounts to spread the joy. Your followers will enjoy it, too. It’s okay to be silly now and then!
#6: Share your own listings.
Write a short description and share some great photos of a home you’ve listed to drum up interest and keep sellers happy.
#7: Post two side-by-side images and ask your followers what they like best.
Some ideas: a rustic kitchen beside a modern one, or a backyard filled with play equipment next to a Zen garden.
When you post content designed to engage users, you have a better shot at building credibility and getting people to like and share your posts. The more exposure you get, the better – and part of the key is posting frequently enough to keep users interested. Shoot for at least once a day, and don’t become discouraged if you don’t get a lot of engagement at first. Keep at it and you’ll start seeing results.
Need to Talk to a Pro About Your Social Media Presence?
Call us at 910-505-9315 or get in touch with us online. Our team of real estate marketing experts can answer your questions and show you how to get an edge over everyone else in your area, so reach out today.