Facebook has more than 2.13 billion active users, which means as a real estate agent, you need a presence there – but you can’t just have a page that doesn’t have an attractive cover photo, profile picture or a good welcome video.

You need a page that Facebook – and its users – know you’re active on and that you care about maintaining.

Why Do Real Estate Pros Need to Be On Facebook?

The key for any real estate agent is connecting with clients where they are. If those clients are on Facebook, that’s where you need to be. Most users are in the 25 to 34 age bracket, and according to the National Association of REALTORS®, that group is the biggest segment of first-time home buyers.

That’s why Facebook is definitely one of the places you need to market yourself and your business.

How to Stand Out On Facebook With a Great Cover Image

Your Facebook cover photo isn’t the be-all, end-all of your marketing efforts there. However, it is pretty important – and that’s because you’re not the only agent in town who’s got a page. In fact, it’s a safe bet that every top producer in your city has a pretty active Facebook page (whether or not they manage it themselves is another story, but that’s a different topic for a different day). Even agents who are just starting out are developing Facebook pages.

There are a few ways you can create a stunning Facebook cover (or we can do it for you) – but in order to do it, you need to know the most effective layouts and why they’re so popular. Then, you can figure out what’s best for your real estate business’s page.


Collage layouts – especially those with video, are extremely popular. A good collage has three or more pictures, or a combination of photos and text, so visitors can get a good overall picture of what you’re up to. Check these out for inspiration:

Nat Geo

Facebook Collage Cover - Nail Soup Media


Facebook Collage Cover on HBO's Page - Nail Soup Media

American Eagle

American Eagle Facebook Collage - Nail Soup Media

Top-Down Photography/the Flat Lay

Modern and Instagram-esque, top-down photography is trendy. It’s also ideal for leaving space for text (especially calls-to-action). Check out these great flat lay photos that brands are using on Facebook for even more ideas:


Birch Box Flat Lay Facebook Cover - Real Estate Marketing Ideas

Dollar Shave Club

Dollar Shave Club Facebook Cover - Marketing for Real Estate Agents

Your Profile Photo

A business’s profile photo should be its logo – but your brand is you when you’re a real estate agent. Choose a high-res photo that’s as big as Facebook allows, and make sure it’s professionally taken. Dress professionally and make sure it’s modern (which means you’ll have to change it from time to time) so your clients recognize you when they meet you for the first time.

Need to Talk to a Pro About Your Online Presence?

Call us at 910-505-9315 or get in touch with us online. Our team of real estate marketing experts can answer your questions and show you how to get an edge over everyone else in your area, so reach out today.