If you’re like most business owners, you know that video marketing is the direction we’re headed – but how are you supposed to make an amazing video? It’s all about:
There are several types of marketing videos you can create (really), but great content centers on a story – it’s nothing like a commercial. There’s a lot of “sales clutter” all over the internet, and if it’s annoying to you, think about how your prospective clients feel.
Use your videos to appeal to your prospective clients’ needs and show them how you can deliver exactly what they want.
Centering your video on a story with a great video script is definitely the way to win loyalty from prospective clients. It doesn’t have to be a fabricated buyer or seller journey, but it does have to have a beginning, middle and conclusion broken down like this:
Make sure your video is properly tagged and that you’re able to track all the important statistics, including how many times it’s been viewed, when people clicked away, and how many times people have done what you wanted after watching. All this data will tell you what to keep and what you should change in your next video so you can become more effective.
We specialize in real estate marketing and helping agents stand out from their competitors, and we can do the same for you.
Call us at 910-505-9315 or to discover how our team of real estate marketing experts can give you a big edge over your competition.
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