Video marketing is one of the most popular tactics for online marketers today, and with good reason: video is more engaging, more memorable, and more popular among consumers than any other type of content. To give you some idea of just how important video content is for your digital marketing strategy, we’ve compiled a list of video marketing statistics from studies around the web.
Savvy marketers, take note. Viewership of online video — and the sheer volume of video content online — is growing exponentially, as these stats demonstrate.
As more networks have followed Facebook’s lead and prioritized video content, the importance of video across all social media channels has only grown.
These amazing stats show the proven power of video marketing tactics.
The takeaway
Still with us? We just have three more key statistics for you:
Video Marketing Best Practices
While video marketing is powerful, there are a few things marketers should be aware of about viewer preferences.